Flood Resiliency and Awareness

“Hello EA” is an exciting digital tool that marks the Environment Agency’s first use of AI for public engagement. Initially introduced in Devon and Cornwall, our tool allows communities to interact with flood assets and infrastructure to receive real-time information, provide feedback and be better informed about flood preparedness and ongoing flood improvements. Building on its success in the South West, “Hello EA” has now been rolled out to various locations and schemes across England. This expansion reflects the platform’s effectiveness in reaching new audiences (this includes those who speak English as a second language), enhancing awareness about flood resilience and coastal risk management, nationally.

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  • Client Name:
    Environment Agency
  • Sectors:
    All Sectors
    Central Government
    Environment
  • Use Cases:
    Virtual Assistant
    Health & Wellbeing
    Public Engagement
    Flood Management
  • Location:
    South West, UK
  • Press:
    View Press
    View Press
  • Resource:
    View Resource
Person on phone next to interactive signage on beach in Bude, with the Environment Agency.
1.45m+
Cost Avoidance (Hello EA)
33+
Tonnes of Carbon Saved (Hello EA)
291+
Staff Days Saved (Hello EA)
1.45m+
Cost Avoidance (Hello EA)
33+
Tonnes of Carbon Saved (Hello EA)
291+
Staff Days Saved (Hello EA)

Project Objectives:

  • Increase audience reach, without increasing costs
  • Reduce carbon footprint for engagement activity
  • Encourage people to sign up for flood warnings
  • Direct the public to improve their home and personal flood preparedness via an interactive virtual flood assistant
  • Hear from harder to reach audiences
  • Encourage people to take action and change behaviours
  • Increase data and insights available

Project Outcomes:

Hello EA Outcomes:

  • Reduced cost per engagement by 92%
  • Reduced carbon footprint
  • Now able to engage with the public 24/7/365
  • Increased community preparedness, engagement and reach, compared to previous years
  • Improved insight into public behavior

“Hello Lamp Post is a fantastic example of how the Environment Agency embraces innovation and harnesses technology. It has the potential to reduce our carbon footprint by hundreds of tonnes per year. This tool serves as a vital piece in the puzzle, helping us build a more resilient nation against flooding and coastal change.”

Caroline Douglass,

Executive Director Flood and Coastal Risk Management

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