Project Objectives:
- Increase audience reach, without increasing costs
- Reduce carbon footprint for engagement activity
- Encourage people to sign up for flood warnings
- Direct the public to improve their home and personal flood preparedness via an interactive virtual flood assistant
- Hear from harder to reach audiences
- Encourage people to take action and change behaviours
- Increase data and insights available
Project Outcomes:
Hello EA Outcomes:
- Reduced cost per engagement by 92%
- Reduced carbon footprint
- Now able to engage with the public 24/7/365
- Increased community preparedness, engagement and reach, compared to previous years
- Improved insight into public behaviour
“Hello Lamp Post is a fantastic example of how the Environment Agency embraces innovation and harnesses technology. It has the potential to reduce our carbon footprint by hundreds of tonnes per year. This tool serves as a vital piece in the puzzle, helping us build a more resilient nation against flooding and coastal change.”
Caroline Douglass,
Executive Director Flood and Coastal Risk Management