Coastal Risk Management

We’re enhancing flood risk communication and community engagement along the Lincolnshire Coast with our digital platform, "Hello EA." Currently deployed in locations such as Skegness and Mablethorpe, our platform provides real-time updates on flood defenses and improvements, while also collecting valuable community feedback. By offering educational resources on flood risks, we’re helping residents and visitors stay informed and prepared, ultimately supporting the resilience and sustainability of the coastal area.

Client Name:
Environment Agency
Sectors:
Central Government
Environment
Use Cases:
Virtual Assistant
Flood Management
Public Engagement
Conservation
Location:
Lincolnshire Coast, UK
Press:
View Press
View Press
Resource:
View Resource

Female using phone to interact with signage on beach along the Lincolnshire Coast with Environment Agency.

£1.45m+

Cost Avoidance (Hello EA)

33+

Tonnes of Carbon Saved (Hello EA)

291+

Staff Days Saved (Hello EA)

£1.45m+

Cost Avoidance (Hello EA)

33+

Tonnes of Carbon Saved (Hello EA)

291+

Staff Days Saved (Hello EA)

Project Objectives:

Increase audience reach, without increasing costs
Provide insights into the coastal defenses and how they safeguard the communities living behind them
Reduce carbon footprint for engagement activity
Encourage people to sign up for flood warnings
Direct the public to improve their home and personal flood preparedness
Hear from harder to reach audiences
Encourage people to take action and change behaviors
Increase data and insights available

Close up of signage with Environment Agency on railings along the Lincolnshire Coast.

Female using phone to have a conversation with interactive signage along the Lincolnshire Coast, with Environment Agency.

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Project Outcomes:

Prior to engagement, 63% of users were unaware that they could access flood warning information on GOV.UK, 81% did not know that the Lincolnshire coast was man-made, and 80% of users had not signed up for flood warnings
As a result, the agency can refine communication strategies to target key knowledge gaps, make more informed decisions and continually improve public communication around flood resilience
For “Hello Lincolnshire Coast”, these insights have contributed to saving 277.57 days of staff time

Hello EA Outcomes:

Reduced cost per engagement by 92%
Reduced carbon footprint
Now able to engage with the public 24/7/365
Increased community preparedness, engagement and reach, compared to previous years
Improved insight into public behavior