Interactive Tidal Flood Barriers

We’re collaborating with the Environment Agency on the Boston Barrier Scheme to enhance flood protection for Boston. Our platform, "Hello EA," provides real-time updates on flood defences, gathers community feedback and offers educational resources on preparing for flood risks. We’re ensuring residents and visitors stay informed and engaged while supporting the barrier's role in safeguarding the town from coastal flooding.

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  • Client Name:
    Environment Agency
  • Sectors:
    Central Government
    Environment
  • Use Cases:
    Virtual Assistant
    Flood Management
    Public Engagement
  • Location:
    South West, UK
  • Press:
    View Press
    View Press
  • Resource:
    View Resource
Man using phone to scan QR code on signage at Boston Barrier to engage in mobile conversation, with the Environment Agency.
1.45m+
Cost Avoidance (Hello EA)
33+
Tonnes of Carbon Saved (Hello EA)
291+
Staff Days Saved (Hello EA)
1.45m+
Cost Avoidance (Hello EA)
33+
Tonnes of Carbon Saved (Hello EA)
291+
Staff Days Saved (Hello EA)

Project Objectives:

  • Increase audience reach, without increasing costs
  • Provide insights into the Boston Barrier and how it’s safeguarding the communities living behind them
  • Reduce carbon footprint for engagement activity
  • Encourage people to sign up for flood warnings
  • Save staff time by automating responses to public queries
  • Direct the public to improve their home and personal flood preparedness
  • Hear from harder to reach audiences
  • Encourage people to take action and change behaviours
  • Increase data and insights available

Project Outcomes:

  • Identified that over half of the respondents (53.5%) are familiar with the Boston Barrier Scheme, yet 75.8% remain unaware of Phase 2 of the scheme project
  • With this information, the Environment Agency can focus on increasing awareness of Phase 2, refine communication strategies, and address knowledge gaps to ensure the public is well-informed about the project’s developments

Hello EA Outcomes:

  • Reduced cost per engagement by 92%
  • Reduced carbon footprint
  • Now able to engage with the public 24/7/365
  • Increased community preparedness, engagement and reach, compared to previous years
  • Improved insight into public behaviour
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