Project Objectives:
- Increase audience reach, without increasing costs
- Provide insights into the Boston Barrier and how it’s safeguarding the communities living behind them
- Reduce carbon footprint for engagement activity
- Encourage people to sign up for flood warnings
- Save staff time by automating responses to public queries
- Direct the public to improve their home and personal flood preparedness
- Hear from harder to reach audiences
- Encourage people to take action and change behaviors
- Increase data and insights available
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Project Outcomes:
- Identified that over half of the respondents (53.5%) are familiar with the Boston Barrier Scheme, yet 75.8% remain unaware of Phase 2 of the scheme project
- With this information, the Environment Agency can focus on increasing awareness of Phase 2, refine communication strategies, and address knowledge gaps to ensure the public is well-informed about the project’s developments
Hello EA Outcomes:
- Reduced cost per engagement by 92%
- Reduced carbon footprint
- Now able to engage with the public 24/7/365
- Increased community preparedness, engagement and reach, compared to previous years
- Improved insight into public behavior
