Interactive Art Installation

A captivating 23-foot tall inflatable installation, featuring illuminated bunnies, visited Downtown Iowa as part of the “Intrude” public art exhibition. In collaboration with artist Amanda Parer and the Business Improvement District, we shared the story of these bunnies as they hopped across the globe, highlighting their creation's narrative and emphasising the importance of environmental conservation.

Client Name:
Iowa City Downtown District
Sectors:
Business Improvement Districts
Tourism
Use Cases:
Tourism
Location:
Downtown Iowa, USA
Press:
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Resource:
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Man leaning in to scan QR code on interactive signage by rabbit art installation in Downtown Iowa.

3,716

Interactions

1,045

Users

3,716

Interactions

1,045

Users

Project Objectives:

Educate visitors about the installation, artist, and story
Extend visitor dwell times in Downtown Iowa
Boost local consumer spending
Collect valuable visitor insights

Person using phone to scan QR code to engage with rabbit art installation in Downtown Iowa.

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Project Outcomes:

Visitors actively engaged with multiple interactive sites, with 60% participating in several conversations
Visitation insights revealed that 16% of users visited Downtown Iowa specifically to see the bunnies
94% of users provided positive feedback on the Hello Lamp Post tool

Hello EA Outcomes:

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