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Project Objectives:
- Transform Downtown into a must-visit destination
- Inspire more people to explore and enjoy the Downtown area
- Provide answers to questions about Downtown's offerings
- Increase awareness of local events, businesses, reconstruction projects and experiences
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Project Outcomes:
- Enabled people to handle their enquiries independently, helping to save staff resources and create a smoother, more responsive experience
- Improved the visibility of local businesses, resulting in longer visitor stays and increased spending
- Fostered higher engagement compared to traditional methods
- Positive feedback from users reflect the project's success
Hello EA Outcomes:
“Iowa City is one of the first cities in the U.S. to introduce the technology. We saw this programme in other communities and thought it was a really unique way to engage with the public.”
Betsy Potter,
Director of Creative Services
