Transforming Destinations with Visitor Feedback

We partnered with The Peel Group and Salford City Council to transform MediaCityUK into an interactive destination where people could chat with objects and places. This initiative allowed the community to share feedback and suggestions for the future of MediaCity, while providing visitors with a convenient tool to quickly access information about local amenities and landmarks.

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  • Client Name:
    The Peel Group
  • Sectors:
    Property Management
    Tourism
  • Use Cases:
    Public Engagement
    Virtual Assistant
    Tourism
  • Location:
    MediaCity, UK
  • Press:
    View Press
    View Press
  • Resource:
    View Resource
Interactive lamp post at Box on the Docks in MediaCity for visitors to scan QR code to learn more and share feedback.

Project Objectives:

  • Enhance the overall experience and satisfaction for both visitors and residents by addressing their needs and concerns more effectively
  • Assess community sentiment to better understand public opinions and preferences
  • Support customer service staff by automating responses to frequently asked questions, allowing them to focus on more complex or urgent matters

Project Outcomes:

  • Collected insights into the behaviours of MediaCity’s visitors and residents
  • Gained a deeper understanding of why people visit the area
  • Obtained detailed feedback on public preferences for improvements and activities

Hello EA Outcomes:

“With creativity and technology at the core of MediaCityUK’s identity, Hello Lamp Post provides an exciting and accessible way of obtaining real-time feedback.”

Josie Cahill,

Place Director

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