Project Objectives:
- Educate visitors about the installation, artist, and story
- Extend visitor dwell times in Downtown Iowa
- Boost local consumer spending
- Collect valuable visitor insights
Project Outcomes:
- Visitors actively engaged with multiple interactive sites, with 60% participating in several conversations
- Visitation insights revealed that 16% of users visited Downtown Iowa specifically to see the bunnies
- 94% of users provided positive feedback on the Hello Lamp Post tool