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Interactive Art Installation

A captivating 23-foot tall inflatable installation, featuring illuminated bunnies, visited Downtown Iowa as part of the “Intrude” public art exhibition. In collaboration with artist Amanda Parer and the Business Improvement District, we shared the story of these bunnies as they hopped across the globe, highlighting their creation's narrative and emphasizing the importance of environmental conservation.

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Man leaning in to scan QR code on interactive signage by rabbit art installation in Downtown Iowa.
3,716
Interactions
1,045
Users
3,716
Interactions
1,045
Users

Project Objectives:

  • Educate visitors about the installation, artist, and story
  • Extend visitor dwell times in Downtown Iowa
  • Boost local consumer spending
  • Collect valuable visitor insights
Person using phone to scan QR code to engage with rabbit art installation in Downtown Iowa.

Project Outcomes:

  • Visitors actively engaged with multiple interactive sites, with 60% participating in several conversations
  • Visitation insights revealed that 16% of users visited Downtown Iowa specifically to see the bunnies
  • 94% of users provided positive feedback on the Hello Lamp Post tool

Hello EA Outcomes:

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