Elevating Visitor Experiences

In the heart of Iowa City, the vibrant downtown area offers a delightful blend of shops, eateries, bars, entertainment and more. Since 2022, our collaboration with the Iowa City Downtown District has rolled out several initiatives designed to enhance the visitor experience. These projects enable residents and visitors to self-serve their queries and receive personalized recommendations, making local information more accessible while lightening the load for Business Improvement District staff.

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  • Client Name:
    Iowa City Downtown District
  • Sectors:
    All Sectors
    Business Improvement Districts
    Tourism
  • Use Cases:
    Tourism
    Virtual Assistant
  • Location:
    Downtown Iowa, USA
  • Press:
    View Press
    View Press
  • Resource:
    View Resource
Visitor scanning QR code on interactive signage at Christmas time to find out what's happening in Downtown Iowa City.

Project Objectives:

  • Transform Downtown into a must-visit destination
  • Inspire more people to explore and enjoy the Downtown area
  • Provide answers to questions about Downtown's offerings
  • Increase awareness of local events, businesses, reconstruction projects and experiences

Project Outcomes:

  • Enabled people to handle their inquiries independently, helping to save staff resources and create a smoother, more responsive experience
  • Improved the visibility of local businesses, resulting in longer visitor stays and increased spending
  • Fostered higher engagement compared to traditional methods
  • Positive feedback from users reflect the project's success

Hello EA Outcomes:

“Iowa City is one of the first cities in the U.S. to introduce the technology. We saw this program in other communities and thought it was a really unique way to engage with the public.”

Betsy Potter,

Director of Creative Services

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