Project Objectives:
- Track how many people interact with the experience
- Measure how many visitors explore more than one point of interest on the trail
- Develop a way to understand the mix of tourists and locals to better support tourism and retail efforts
- Monitor how many people click on links for more information about events and promotions, reflecting interest in driving additional footfall
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Project Outcomes:
- 100% of users found the experience enjoyable
- Discovered that 40% of users were visiting Cardiff for the first time
- Boosted consumer spend at key points of interest featured on the trail
Hello EA Outcomes:
“Using innovative AI technology, the Talking City Trail will give families, residents and visitors an exciting way to explore the capital while learning about its rich history.”
Carolyn Brownell,
Chief Executive (Interim)
