Historic City Walk

Our work aimed to boost foot traffic to Cardiff city centre by offering engaging and enjoyable experiences for both residents and visitors. As a result we created two trails - one for adults and one for children. The Business Improvement District sought to enhance Cardiff's appeal as a destination by sharing interesting information about local landmarks. This approach helped draw more visitors to the city and provided support to local retailers and businesses.

Client Name:
FOR Cardiff
Sectors:
No items found.
Use Cases:
Virtual Assistant
Tourism
Heritage
Location:
Cardiff Town Centre, UK
Press:
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Resource:
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Man on phone scanning interactive historic trail floor sticker in Cardiff Town Centre.

Project Objectives:

Track how many people interact with the experience
Measure how many visitors explore more than one point of interest on the trail
Develop a way to understand the mix of tourists and locals to better support tourism and retail efforts
Monitor how many people click on links for more information about events and promotions, reflecting interest in driving additional footfall

People pointing at interactive historic trail floor sticker in Cardiff Town Centre.

Project Outcomes:

100% of users found the experience enjoyable
Discovered that 40% of users were visiting Cardiff for the first time
Boosted consumer spend at key points of interest featured on the trail

Hello EA Outcomes:

“Using innovative AI technology, the Talking City Trail will give families, residents and visitors an exciting way to explore the capital while learning about its rich history.”

Carolyn Brownell,

Chief Executive (Interim)

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