Flood Resilience and Awareness

“Hello EA” is an exciting digital tool that marks the Environment Agency’s first use of AI for public engagement. Initially introduced in Devon and Cornwall, our tool allows communities to interact with flood assets and infrastructure to receive real-time information, provide feedback and be better informed about flood preparedness and ongoing flood improvements.

‍

Building on its success in the South West, “Hello EA” has now been rolled out to various locations and schemes across England. This expansion reflects the platform’s effectiveness in reaching new audiences (this includes those who speak English as a second language), enhancing awareness about flood resilience and coastal risk management, nationally.

Client Name:
Environment Agency
Sectors:
All Sectors
Central Government
Environment
Use Cases:
Virtual Assistant
Health & Wellbeing
Public Engagement
Flood Management
Location:
South West, UK
Press:
View Press
View Press
Resource:
View Resource

Person on phone next to interactive signage on beach in Bude, with the Environment Agency.

£1.45m+

Cost Avoidance (Hello EA)

33+

Tonnes of Carbon Saved (Hello EA)

291+

Staff Days Saved (Hello EA)

£1.45m+

Cost Avoidance (Hello EA)

33+

Tonnes of Carbon Saved (Hello EA)

291+

Staff Days Saved (Hello EA)

Project Objectives:

Increase audience reach, without increasing costs
Reduce carbon footprint for engagement activity
Encourage people to sign up for flood warnings
Direct the public to improve their home and personal flood preparedness via an interactive virtual flood assistant
Hear from harder to reach audiences
Encourage people to take action and change behaviours
Increase data and insights available

Interactive signage with Environment Agency on grasslands in Bude.

Interactive signage with Environment Agency on fence near beach and cliffs in Bude.

No items found.

Project Outcomes:

Hello EA Outcomes:

Reduced cost per engagement by 92%
Reduced carbon footprint
Now able to engage with the public 24/7/365
Increased community preparedness, engagement and reach, compared to previous years
Improved insight into public behaviour

“Hello Lamp Post is a fantastic example of how the Environment Agency embraces innovation and harnesses technology. It has the potential to reduce our carbon footprint by hundreds of tonnes per year. This tool serves as a vital piece in the puzzle, helping us build a more resilient nation against flooding and coastal change.”

Caroline Douglass,

Executive Director Flood and Coastal Risk Management

See how Hello Lamp Post can help your business

Book a Demo